SK Associates & Group organized International Conference on, “Impact of Market Research in Growth of Startups”; See the abstract of Experts


Hyderabad: 22 February 2023 :: SK Associates & Group had organized an International Conference on, “Impact of Market Research in Growth of Startups” from February 15-17. The Conference was hosted online & streamed LIVE on their YouTube channel from 7- 8:30 PM IST on all 3 days. The Top 16 eminent and noteworthy Professors and Entrepreneurs from different industries, sectors and with diverse experiences across the globe were invited to speak at the event.

SK A & G is an ISO certified management consulting firm registered under MSMED Act 2006 with the Government of India. We are a strong team of 6,000+ Professionals from various backgrounds such as Chartered Accountants, Company Secretaries, Advocates, Professors, Mediators, Arbitrators, Formal Bureaucrats & Judges & Entrepreneurs turned Consultants. We aim to strengthen the global economic growth by providing pro- bono consulting services to budding student entrepreneurs and help them build their startups across various industries. All the Guest Speakers were awarded with a Certificate of honour and attendees were given participation certificate s.

The Synopsis of the speeches given by the Guests is stated as follows:

Know your market, research, and investigate before you start. Understand how to approach it and make a strategy. Hard things never become easier; you just get better at them. Be brave and find and follow your passion.

Olivera Kosanovic
Marketing Manager
Scholarship Owl

“Know the What, Why and How of research. Smell. Sight. Touch. Taste and Hearing (SSTTH) are the five senses, we all are driven with. The experience it creates leads to the purchase decisions. Identify your audience and their preferences which have a strong connect with these senses.

Uday Dholakia
Founder & MD
Pathdarshak Management Consulting

“If there’s one thing that is certain in business it’s uncertainty. It’s time to explore lean startup model. It helps in maximizing the value while minimizing waste. It focuses on improving processes across the value stream and eliminate waste and deliver optimized value to the customer.

Dr. Naman Sreen
Assistant Professor
Jindal global University

“Talent, technology, and trust are the cornerstones of startup India. Every Indian must stand for Innovation and not inhibition and invitation. Keep your aspirations high and do not limit yourself.

Dr. Pratik Ranjan Mungekar
Professor and Published Author

“Marketing is a crucial tool for startups. Be more open to idea of marketing 5.0 and accept the new age technology. Embrace the idea of using data driven marketing and be more receptive to personalized marketing.

Dr. PK Rajput
Former Sr. Vice President
Cadillac Pharmaceuticals Ltd.

“Market research can help you understand segmentation of the market. It helps you test your brand, positioning, pricing strategy and track growth in the market.

Niharika Gupta
Assistant professor
O.P Jindal Global University

Market research is required to gain a better perspective and understanding of your market or target audience. Use different methods of market research for the same and try not to put your own biases into it and keep it customer oriented.

Ms. Ashneet Kaur
PhD Scholar
IIM Ahmedabad

“Before you start your startup journey, it is important understand and learn the correct toolset and skills. Try to work and gain experience and always be innovative.

Dr. Rajeev Ranjan
Assistant Professor & HOD
Sarla Birla University

“Market research and digital marketing goes hand in hand. It helps to develop healthy consumer relation and engagement which in turn helps to generate and retain value, and improve sales.

Mr. Vishal Bera
Assistant Professor
Amity University Kolkata

“Research means searching for something better. Always analyse and observe your data and make decisions based on it. This is a digital era, build a customer centric business and try to grab the idea whenever the opportunity knocks your door.

Nilesh Kumar
Academic Coordinator
Amity University Jharkhand

“From Professionals to Academician’s, from youths to PhD Scholars, every individual who desires to learn is a potential Student Entrepreneur. We must always encourage the student within us to learn and grow more.

Dalia Sharma
Assistant Professor

“Market research mostly relies on Statistics. It can be applied in marketing to identify market trends, and to measure and evaluate the potential and success of marketing programs.

Dr. Gargi Akhoury
Assistant Professor
Amity University, Jharkhand

“Market research can help examine the viability of your product, identify your target audience, their perceptions, and behaviours. Use the concept of lean entrepreneurship and believe in yourself.

Dr. Analjyoti Basu
Associate Professor
Karnavati University

“Market research will let you put your ideas to the test. Startups whicg fail to do market research collapse while facing the most obvious challenges. Do not ignore your competitors and give utmost value to your customers feedbacks.

Dr. Durgesh Nandan
Assistant Professor
Symbiosis International (Deemed University), Pune

“Follow the focused pilot marketing strategy. It reduces the risk of failure across the entire organization by testing the idea in a small, controlled setting so that you can further refine your solution before implementing it.

Dr. Abhishek Tripathi
Kalinga University

“Market Research for start-ups is very important. It is the process of estimating the capital required and determining its competition. It helps in framing financial policies in relation to acquisition, administration, and management of funds of an enterprise.

Professor James Fakunle
Assistant Professor
High Point University, North Carolina

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