SK Associates & Group organized an International Conference on, “Role of Alliances in Growth of Startups”


Hyderabad : 20 March 2023 :: SK Associates & Group had organized an International Conference on, “Role of Alliances in Growth of Startups” from March 15-17. The Conference was hosted online & streamed LIVE on their YouTube channel from 7- 8:30 PM IST on all 3 days. The Top 16 eminent and noteworthy Professors and Entrepreneurs from different industries, sectors and with diverse experiences across the globe were invited to speak at the event.

SK A & G is an ISO certified management consulting firm registered under MSMED Act 2006 with the Government of India. We are a strong team of 6,000+ Professionals from various backgrounds such as Chartered Accountants, Company Secretaries, Advocates, Professors, Mediators, Arbitrators, Formal Bureaucrats & Judges & Entrepreneurs turned Consultants. We aim to strengthen the global economic growth by providing pro- bono consulting services to budding student entrepreneurs and help them build their startups across various industries. All the Guest Speakers were awarded with a Certificate of Honour and the Attendees were given Participation Certificates.

The Synopsis of the speeches given by the Guests is stated as follows:

Organizational behavior plays a crucial role in shaping the culture, values, and norms of the organization. By fostering a culture of trust, open communication, and collaboration, startups can enhance the effectiveness of their strategic alliances and accelerate their growth.

Djordje Teofilovic
Eleon Publishing

“Alliances play a crucial role in the growth of startups by providing access to new markets, customers, and resources. They can increase efficiency, reduce risk, improve competitive positioning, and enhance brand awareness.

Sudhir Bhatia
Research Scholar
Guru Jambaleshwar University of Science & Technology

A merger is a strategic alliance and startups can benefit from mergers as they provide quick access to new markets, customers, and resources, but they can also be risky due to cultural differences and loss of control. Hence, be careful before considering any alliance.

CS Abhijeet Kothadiya
Assistant Professor
Hirachand Nemchand College of Commerce

“Startups should conduct market research before forming an alliance. It helps to gain a better understanding of the market, customers, and competitors. It also helps to identify potential partners that can offer the resources, capabilities, and market access that are needed for growth.

Aritra Ray
PhD Scholar
Duke University

“The startup industry is volatile, where 9 out of 10 startups fail. Strategic alliances can help startups pursue opportunities they may not have otherwise pursued, and they can help companies grow, identify new products, and find access to revenue.

Jonathan Cummings
Alliance Manager
Deloitte US

“Two types of alliances exist, equity and non- equity, with challenges including trust issues, culture clashes, and intellectual property protection, We can overcome through building relationships, open communication, and clear expectations.

Urvisha Koradia
Founder & CEO

“Entrepreneurship and intrapreneurship are both important drivers of economic growth and innovation. They help to create new products and services, drive technological advancements, and create new jobs and opportunities. By encouraging and supporting them, societies can foster a culture of innovation and progress that benefits everyone.

Dr. Satya N Gupta

“Sometimes, strategic alliances are not just about money or investment, but about sharing a successful marketing concept. Partners need to agree on the concept before collaborating and selling the product. When forming strategic alliances, consider using successful marketing concepts in new markets.

Dr. Soma Arora

“Strategic alliances are arrangements between two companies that work on a mutually beneficial project while retaining their independence. It is important to be innovative, brainstorm potential partners, determine goals beforehand, and have a unique packaging idea to make them successful.

Dr. Reena Sharma Kher

“Strategic partnerships enable entrepreneurs to combine their capabilities and resources with those of others, creating new prospects for development and innovation.

Biswaranjan Senapati
Former Sr. Consultant
Deloitte USI

“For the success of a Startup, it is important to have various people with different mindsets joining together. The ego should not be allowed to become an obstacle to growth. Sacrifice is key to success and being mentally prepared for it.

Dr. Amarjit Chopra
Past President

“Strategic partnerships are becoming increasingly crucial in today’s global economy as a strategy of obtaining development and success. Alliances may give entrepreneurs with access to new markets, consumers, and resources that might otherwise be unavailable.

CA Gaurav Kanudawala
Ahmedabad Chapter

“Alliances may be crucial to a startup’s development by offering access to resources, consumers, and knowledge. They must, however, be properly analysed and controlled in order to ensure alignment and mutual benefit.

Shaifali Sangal
Founder & CEO
Yung minds & Women with Wings

“Strategic relationships are analogous to marriage. Both parties must be devoted to make marriage work, and they must have a same vision and set of goals. However, if done correctly, it may be a win-win situation for all sides and lead to significant growth.

CS Surojit Bhumji

“Strategic collaborations are vital for companies to flourish in today’s industry. They provide companies access to resources, information, and skills that they would not have on their own.

CS Vipul Singh
Mumbai Chapter

“The strength of a startup’s relationships often determines its success. Strategic alliances can help a business overcome it’s limitations of resources and achieve its goals more quickly.

Siddhartha Mohanty
CIRKEL (Germany)

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