SK Associates & Group organized an International Conference on “Unleashing the Power of Narrative: How Storytelling Transforms Customer Engagement and Drives Business Outcomes” from Aug 15


Hyderabad: 23 August 2023 :: SK Associates & Group organized an International Conference on “Unleashing the Power of Narrative: How Storytelling Transforms Customer Engagement and Drives Business Outcomes”: from Aug 15th – 17th. The Conference was hosted online & streamed LIVE on their YouTube channel from 7- 8:30 PM IST on all 3 days. The Top 16 eminent and noteworthy Entrepreneurs, CEOs, storytellers, Digital Marketing Consultants, Senior Content Managers, PR and Social Media, Marketing Managers and professors from APAC & EMEA were invited to speak at the event.

SK A&G is an ISO- certified management consulting firm registered under MSMED Act 2006 with the Government of India. We are a strong team of 6,000+ Professionals from various backgrounds and we aim to strengthen global economic growth by providing pro-bono consulting services to budding student entrepreneurs and helping them build their startups across various industries. All the Guest Speakers were awarded a Certificate of Honour and the Attendees were given Participation Certificates.

The Synopsis of the speeches given by the Guests is stated as follows:

“Entrepreneurship starts with a passion to make an impact on the world, not just for making money. Find a team with diverse skills, including a swan (knowledge extractor), a dynamic CEO, an experienced elephant, a protective snake, and someone smarter than you.

Arijit Bhattacharya
Founder & CEO

“Business storytelling captivates attention, builds brand identity, creates emotional connections, enhances engagement, communicates values, simplifies complexity, inspires action, and differentiates from competitors. Focus on creating a meaningful business, not just earning money.

Dr. Ansari Sarwar Alam
Assistant Professor
Universal Business School

“Memorable brand storytelling requires authenticity, relatability, truthfulness, solving needs, creating desires, offering aspirational benefits, giving hope, and making an impact. Research, understanding the audience, and measuring satisfaction are essential for impactful storytelling.

Zilungile Athenjwa Zimela
PR Manager
Vodacom Financial Services (South Africa)

“In the realm of trade remedies and governance, storytelling wields transformative influence. Narratives woven around legal actions can sway perceptions, either eroding trust or enlightening audiences about intricate matters, showcasing the pivotal role of well-crafted stories.

Adv. Amit Randev
Associate Director
SBA Group

“Personal storytelling is a powerful tool in entrepreneurship. Sharing your journey creates a connection with investors and audiences alike, making them invest not just in your product, but in you.

Anita Sharma
Drive On My Own Foundation

“Every product has a story, and every story has the potential to create a meaningful connection. Craft your narrative with care, and watch as your customers become not just consumers, but devoted participants in your brand’s journey.

Rishab Jain
Arcos Skill Management Pvt Ltd

“Behind every great brand, there’s a story waiting to be told. Let your customers be part of that story, and together, we’ll write the chapters of engagement, loyalty, and success.

Adv I.S. Maini
Supreme Court of India
Supreme Court Bar Association

“Storytelling is a timeless art that taps into our human nature. As marketers, we must harness its power to entertain, inspire, and connect. By weaving purpose, authenticity, continuity, and humanity into our narratives, we can engage our audience, driving impactful business results.

Aeshani Kumar
Digital Marketing Strategist
Dubai (UAE)

“Storytelling engages, motivates, and simplifies. It’s not just for brands; it’s a tool to market ourselves effectively.

Pragyan Mohanty

“Being an entrepreneur and storyteller is a dynamic journey. It’s weaving narratives that captivate emotions, connect with stakeholders, and drive purpose. Crafting stories that resonate requires dedication, consistency, and a willingness to embrace failures.

Kripi Singh
AVW Storytellers

“Storytelling is crucial in our modern world to overcome communication challenges. The ‘And, But, Therefore’ (ABT) framework offers a simple way to create impactful narratives. ‘And’ establishes agreement, ‘But’ introduces conflict, and ‘Therefore’ presents a solution. ABT taps into our primal brain, making messages memorable and engaging.

Park Howell
Business Story Strategist
Business of Story

“Digital marketing storytelling forges emotional bonds, boosting engagement and trust. Elements like conflict, relatable characters, and empathy enhance connection. Understand your audience, use platforms genuinely, foster user content, measure impact.

Paul Webs
Founder & CEO
Touchvert Uganda Limited

“Storytelling in sales is about emotional connection, consistency, and knowing your audience. Emotional factors heavily influence buying decisions. Customer touchpoints build confidence in your story. Adapt your storytelling to different mindsets: comfort and trust for existing clients, novelty and excitement for new prospects.

Pawan Desai
Mitkat Advisory

“Stories Create Memories, Memories Create Business”
Storytelling engages through emotions and real-life experiences that connects brands & audience. Understanding demographics, addressing problems, and including relatable characters will help in creating a lasting memories that drives business growth.

Salmanuddin Syed
Vice- President
Vitel Global Communications

“Effective storytelling in marketing requires relatability, authenticity, and engagement. Crafting stories with real problems, solutions, and emotional connection fosters trust. Combining multimedia elements on social platforms drives business outcomes, enhances customer experience, and leads to higher profitability.

Madhur Bajaj
Digital Marketing Specialist
Cloud 9 InfoTech

“Effective storytelling begins with authenticity from within. Connecting with your audience requires understanding their perspective and emotions. Whether in business or personal pursuits, crafting a story that genuinely resonates with your values and purpose forms the foundation for successful communication.

Belinda Ngmenbuobo Banoenumah
MicUP Global

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