TRIFED: Vocal for Local” & building an “Atmanirbhar Bharat”


New Delhi: 2 November 2001:: As India moves ahead with its strategy for India@75 and focuses on converting development into a mass movement, TRIFED is working with its roots in ground realities and emphasizing the welfare both in design and implementation. With the focus on “Vocal for Local” and building an “Atmanirbhar Bharat”, TRIFED is undertaking several path breaking activities, while re-dedicating its efforts towards tribal empowerment.
“I am happy that TRIFED is doing stellar work in promoting and marketing tribal produce and products. It is my pleasure to inaugurate the 4 new TRIBES India showrooms for marketing of the tribal handicrafts and handlooms and Van Dhan Naturals and immunity boosters.” Shri Arjun Munda, Hon’ble Minister of Tribal Affairs commented while opening the Patna and Chennai Metro outlets on November 2, 2021.

Shri Munda inaugurated the 144th, 145th, 146th and 147th Tribes India showrooms in Patna and Chennai virtually in a grand opening ceremony. Smt Renuka Singh, Hon’ble Minister of State for Tribal Affairs, Shri Bishweswar Tudu, Hon’ble Minister of State for Tribal Affairs and Shri Ramsinh Rathwa, Chairperson TRIFED, Government of India attended the opening ceremony as the Guests of Honour. Shri Pravir Krishna, Managing Director, TRIFED and other officials were present in-person at the new TRIBES INDIA Showroom in Patna.

The hour- long event was kicked off by lighting the traditional lamp at the Patna store. Shri Munda and other dignitaries were welcomed by Shri Pravir Krishna, Managing Director, TRIFED from the new showroom located at Buddh Marg in Patna. After lighting the traditional lamp, Shri Munda took a round of the shop through VC appreciating the tribal handlooms and handicrafts and tribal produce on display.
Pravir Krishna, Managing Director, TRIFED explained about how TRIFED is upping its efforts to source, promote and help tribal products reacher larger and newer markets. “The empowerment of the tribal people is the main objective of TRIFED and all our efforts are targeted at achieving this. Taking the Prime Minister’s message forward to “Be Vocal for Local” and to promote the livelihood of the tribal people marketing, we at TRIFED, with the support of the Hon’ble Minister and the Ministry have initiated several path-breaking initiatives that have a wide-ranging impact on the lives and livelihoods of the people.” Shri Krishna spoke in detail about several of these initiatives taken by TRIFED in recent years.
Shri Munda also addressed the audience virtually and spoke extensively about the significance of preserving and promoting the art and culture of the tribal population who form roughly 8% of the population. He expressed his happiness at the various initiatives put in place by TRIFED and the Ministry to improve the economic condition of these downtrodden people.
With the inclusion of these four outlets, from a single flagship store at 9 Mahadev Road, New Delhi in 1999, TRIBES INDIA now has 147 retail outlets across India.

As a part of its initiatives to promote the livelihood of the tribal artisans through marketing and provide support to tribal produce and products, TRIFED is continuing to expand its retail operations across the country. In its mission to empower the downtrodden tribal people, by promoting the economic welfare of their communities across India (through development of marketing and the sustained upgradation of their skills), TRIFED, as the national nodal agency for tribal welfare, had started the procurement and marketing of tribal art and craft items through its network of retail outlets under the Tribes India brand.

TRIFED is committed to protecting and furthering the interests of the tribal communities across the country. Its main objective is to empower the tribals and help boost their livelihoods.
The 147 Tribes India outlets and e-commerce platform ( cater to different types of needs. From the natural and immunity-boosting tribal produce such as organic haldi, dry amla, wild honey, black pepper, ragi, triphala, and lentil mixes such as moong dal, urad dal, white beans, and dalia to artefacts such as paintings be it in the Warli style or Patachitras; from jewellery handcrafted in the Dokra style to bead necklaces from the Wancho and Konyak tribes of the North-East to the rich and vibrant textiles and silks, namely; from colourful puppets and children’s toys to traditional weaves such as Dongria shawls and Bodo weaves; from metal craft to bamboo products; any and every type of gift item is available here. These can be customised into attractive and customisable gift packs and hampers, depending on the requirements and makes for ideal gifts for any occasion. It definitely is a good destination now in Patna for all your gifting needs, Do check out your nearest Tribes India showroom or as you prepare for this festival for gifting items.

Vocal4Local #Buy Tribal

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