Economics of Festivals in India: A Holistic Development Model
Prof Manoj Kumar Mishra* (Principal, International Business College, Patna, India) Festivals in India are not just a manifestation of religious devotion and cultural heritage; they are also powerful engines of economic activity that contribute significantly to the country’s development. From Diwali and Holi to Eid, Christmas, Navratri, and regional celebrations like Onam and Pongal, India’s […]
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